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How do sports betting bonuses work?

Oftentimes, online sportsbook companies will offer some type of bonus as an incentive to get new players to sign up and to provide loyal players with rewards for continued play.  There are several issues surrounding the bonuses on offer.  I believe there are essentially three types of bonus structures: Deposit Bonuses, Free Bets and the Reduced Juice Sportsbook.  Each betting site has their own rules and fine print with regard to their sports betting bonuses and I try to highlight this for you and help you figure which type of bonus makes the most sense for you based on the type of player you are going to be.

Deposit Bonuses and Free Bet Bonuses are similar to one another, but have one important difference. The first thing to know is that your Deposit Bonus or your Free Bets are never attributed to your sportsbook account immediately upon your registration.  You will need to risk/wager/play the value of your first deposit several times over, in order to be eligible for either type of bonus. Sportsbook companies want their bonus to reward your play with them.  So if you play, your bonus will be awarded once you’ve reached their defined play-through threshold.  This type of structure prevents customers from simply depositing an amount, having the bonus attributed, and the customer then withdrawing the deposit plus their bonus.  Sportsbooks developed these policies to protect themselves from people that might want to otherwise take advantage.

This the important difference between a Deposit Bonus and a Free Bet bonus:  With a Deposit Bonus, the bonus itself may become eligible to be withdrawn as real money from your account once you’ve satisfied the play-through requirements.  So if your bonus is $100, and you reached the play-through requirements, the $100 from the bonus would be yours to withdraw. Free Bets on the other hand allow you to place wagers with what are essentially free betting credits, but you will not ever be able to withdraw the principal stake.  With Free Bets, you are only will only profit from your bet winnings.  So for example, if you had $100 in Free Bets, and you bet on a game paying 1.05 odds, you would win $5.  Only the $5 will be yours to withdraw, not the $100 Free Bet itself.

The other type of bonus structure is the reduced juice sportsbook.  These companies offer consistently higher paying odds for most games, but in doing so, forego the deposit bonus or free bet incentive. Pinnacle Sports does not offer a deposit bonus or free bets and are the lowest juice sportsbook, consistently offering very high paying odds.  The added value is passed on to the bettor through the odds pricing rather than bonuses.  This just means you will get your bonus over time forever, rather than all up front and your bonus has no limit.  

How to decide if the bonus structure is the deciding factor in choosing a betting partner?  If you see yourself playing in the long term, Pinnacle Sports will likely pay out more to you than any sign up bonus possibly could.  However, if you like the idea of building a massive stack from a smaller deposit and the initial bonus structure would help in building this, go for any of the other sign-up bonus structures. Below you will read a brief description of how the bonuses work with each of the best football sportsbook services for Canadian players.  Remember, the sign-up and loyalty bonuses are only one aspect of choosing a betting site. Read our football sportsbook reviews to compare other aspects of each service side-by-side.

Quickly Compare the Top Football Betting Sites for Canadians

Bodog is one of the oldest brands in Canadian sports betting, founded in 1994. They’ve paid out over $50 billion to players, having never missed a payment.  They only accept Canadian players so you know they cater Canadian preferences.  Read the full review here.

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Get $200 Bonus

About My Football Betting Listings:

Why is my list so brief?  I only list the sportsbooks that I consider to be the best for Canadians.  I researched nearly 30 companies. If I ranked them all, would you sign up with sportsbook number 22?  Not a chance!

Thus, I keep things simple.  If a company doesn’t measure up against my Canadian perspective, they don’t get listed.

Why could a sportsbook fail to get listed?  A record of withholding bettor funds or placing limits on the accounts of winning players, not offering Canadian Dollar betting or not offering mobile wagering solutions.

Each listed company has satisfied my review criteria, but there are differences in their service offerings, so read the reviews and choose based on your own preferences and requirements, not some fake rating scheme.

If you like to compare football odds and lines to get the highest possible payout, it probably makes sense to register with more than one site so that you can maximise your winnings.  

Top Football Betting Sites Canada